EMPYRE: New Video – “Just A Ride (Acoustic)”

EMPYRE strike back and announce the release of the third installment of their acoustic journey: Just A Ride (Acoustic). The single is accompanied by a video, which was premiered on the band’s socials earlier in the week can be watched above.

Just A Ride (Acoustic) is a stirring twist on the darker, electric original. It’s now more nuanced, more emotive. EMPYRE refrain from simply re-creating the electric arrangement in an acoustic format; they take their own track to an entirely different level, crafting a sonic dimension that is almost woven into the fabric of its lyrics. The original version of Just A Ride is inspired by American comedian and satirist Bill Hicks, and now the spirit of the song fully shines in the astounding lyric video, which adds another layer to the track, illustrating it with exquisite drawings, produced by Drew Hamley of Unit 15 Productions. Once again, EMPYRE captures our imagination and exceeds expectations.

Lead guitarist Did Coles comments: “‘”Just A Ride (Acoustic)” is our introspective ode to the iconic Bill Hicks whose philosophy on life influenced the song. We’re really excited to display our acoustic ‘other side’ with this single and the song has translated well to a newly arranged acoustic studio track. This version includes new instrumental parts that mimic the feel of a rollercoaster, which is again a nod to the Bill Hicks’ monologue on life, and is reflected too in the new music video”

Alongside the creation of these new singles, EMPYRE have been incredibly active throughout the Covid-19 emergency with inventive initiatives: they welcomed fans to peek behind the curtains and get up-close and personal with the “Empyre at Home” series and Spotify Playlists. They’ve invited fans “inside” the music with ‘Isolation Sessions’ and they’ve even teamed up with international guitar publications providing guitar lessons; one was recently featured on Guitar World’s “Sick Riffs”.

EMPYRE truly are a kaleidoscope of sonic colours and capabilities, they’ve adapted quickly to the new challenges this pandemic has brought. In fact, the band are bucking a trend by making the most of the lockdown and its aftermath, turning a crisis into an opportunity and showing a resilience and resourcefulness that not many others could have mastered by delivering fresh exciting content every week. They welcomed fans to peek behind the curtains and get up-close and personal with the “Empyre at Home” series and Spotify Playlists. They’ve invited fans “inside” the music with ‘Isolation Sessions’ and they’ve even teamed up with international guitar publications providing guitar lessons; one was recently featured on Guitar World’s “Sick Riffs”, and can be watched here.

EMPYRE are now are “re-entering” the real world and plan to re-initiate their substantial live activity. The band will play an outdoor and socially distanced show in August in their hometown, and are confirmed to perform at festivals across the UK in late 2020, including an incredible main stage show at this year Planet Rockstock.

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